Order management software for craft beer distributors

How orders typically arrive

• Email (body text and PDF attachments)
• Spreadsheets attached to email
• Phone and texted orders, added by your team in one click as manual entries

Common pain points in this vertical

• Reorders arrive as texts to the rep and quick calls, alongside emailed weekly lists — and someone retypes each one before the route locks
• A rotating tap list means 'the new hazy' can match three beers
• Kegs and case packs mix on one order — sixtels, quarters, half-barrels, cases
• Chain, independent, on-premise, and off-premise accounts each price differently
• Each account's shorthand and standing draft list live in the rep's head

Use cases we hear about

• Capture the emailed weekly draft list. A restaurant's weekly list or a chain's forty-line email, draft and package mixed, is parsed into a structured order and priced at that account's rate — chain pricing, not the independent quote from an hour ago.
• Match keg formats and case packs. Sixtels, quarter and half-barrels, 50L imports, and cases are distinct formats in your catalog, and '2 sixtels of the IPA' maps to the right one. A request that could be several beers is flagged, not guessed.
• Give texted reorders a one-click lane. Texts to the rep aren't captured automatically — your team adds them in one click as manual entries with the same editor, pricing, and review, so the queue stays the single list of the week's orders.

Why are craft beer reorders hard to capture?

You sit in the middle of the three-tier system — brewery on one side, bars, restaurants, and bottle shops on the other — and the retail side reorders constantly, informally, and on its own schedule. The order itself is precise even when the message isn't: sixtels versus half-barrels, draft versus package, a tap list that rotates weekly, and pricing that differs by chain, independent, on-premise, and off-premise account. PeasyOrders — order capture built for small and mid-sized US wholesale distributors on QuickBooks Online — reads the emailed orders, matches kegs and cases to your current list, prices each account, and queues every order as a draft your team reviews before it ships.

How does PeasyOrders capture beer orders?

Two lanes, honestly stated — and in beer, both lanes matter.

Written orders are captured on arrival. A forwarding rule sends your order emails in, and PeasyOrders reads the email body and the PDF and spreadsheet attachments. The restaurant's weekly draft list and the chain's forty-line order become structured drafts: each line matched to the right beer and format, priced at that account's rate, with anything ambiguous flagged. An email that lands Sunday night is structured Sunday night and waits for Monday review.

Texted and phoned reorders get a one-click lane. A lot of craft ordering is a text to the rep, and PeasyOrders doesn't capture calls, texts, or voicemails. Your team adds those orders in one click as manual entries: same editor, same account pricing, same review and export, with "manual" recorded as the origin. The rep's phone stops being the only place those orders exist.

It also doesn't read photos, scans, or handwriting; a PDF needs a text layer to be parsed automatically. An attachment it can't parse stays on the order, worked inside PeasyOrders in a side-by-side view.

What happens when "the new hazy" could be three beers?

It gets flagged. A rotating lineup means shorthand goes stale fast — "the West Coast one" when an account carries your IPA and your DIPA, "the new hazy" the week three drop. PeasyOrders matches what's clear and flags what isn't, and unresolved lines block confirmation. When only the account can settle it, your operator can ask by email from inside the order — the reply links back to the same draft. The system suggests, the operator validates — which is what keeps a limited release off the wrong account's truck. Allocation calls stay human too: requests against a limited SKU are drafted and queued, and your team decides who gets what.

Does it recognize a standing draft list?

Yes. On setup, PeasyOrders reads your past QuickBooks Online invoices once, so each account's buying history is there from day one. From then on it learns each account's shorthand from the corrections your team confirms — "the usual" resolves to one bar's fixed four-SKU draft order, "the hazy" to your flagship NEIPA for another. The standing order comes up as a draft with only the week's changes to review, and it stops living in the rep's head.

Common beer-distribution orders PeasyOrders handles

What stays with the rest of your beverage stack?

PeasyOrders owns capture, matching, pricing, and review, then hands off a clean order — everything else stays with the tools built for it. Production, inventory, and brewery management stay with a platform like Ekos (which runs its own QuickBooks Online and Desktop integrations) or Crafted ERP (a beverage ERP built on Oracle NetSuite). Routing, warehouse, and settlement stay with beverage-distribution systems like Encompass or VIP. A taproom runs its point of sale on something like Arryved; menus and marketing might live in Untappd for Business; some accounts order through marketplaces like Provi; and regulated invoice payments run through platforms like Fintech. PeasyOrders replaces none of them — it captures the order intake in front of them and exports reviewed orders to QuickBooks Online as an Estimate by default (configurable), or to Google Sheets or CSV.

What does it cost?

Plans run $99, $199, and $349 per month by confirmed order volume, with a 30-day money-back guarantee — details on the pricing page.

The bottom line

Your accounts aren't going to stop texting the rep or emailing the weekly list, and they shouldn't have to. PeasyOrders captures the written orders with the right kegs, packs, and account pricing, gives your team one click for the texted and phoned ones, and flags every call that needs a human — so festival weeks and Friday cutoffs are review work, not typing work. If you also move wine, see wine distributors; for the wider picture, see how to automate wholesale order processing.