Industry
Order management software for specialty coffee roasters
Wholesale coffee runs on habit — the bakery's standing Tuesday email, 'same as last week' with one grind changed. PeasyOrders reads emailed wholesale orders, matches bean, grind, and bag size to your roast list, prices each account, and drafts every order for review before roast day.
On this page
- How orders typically arrive
- Common pain points in this vertical
- Use cases we hear about
- Why are wholesale coffee orders hard to capture?
- How does PeasyOrders capture coffee orders?
- What happens when "the Ethiopia" could be two coffees?
- Does it recognize a standing weekly order?
- Common wholesale coffee orders PeasyOrders handles
- What stays with your roasting software?
- What does it cost?
- The bottom line
How orders typically arrive
- Email (body text and PDF attachments)
- Spreadsheets attached to email
- Phone and texted orders, added by your team in one click as manual entries
Common pain points in this vertical
- The same coffee sells whole bean or ground, in 12 oz retail and 5 lb wholesale bags — and the order rarely spells all of it out
- 'The Ethiopia' can mean two lots when a washed and a natural are both on this month's list
- The lineup rotates with seasonals and micro-lots, so last month's shorthand points at a coffee that's gone
- Cafe, bakery, restaurant, and office accounts each have their own wholesale pricing
- Roast-day cutoffs punish slow intake — an order that isn't entered isn't on the schedule
Use cases we hear about
- Capture the standing Tuesday order. The bakery's weekly email becomes a draft against their usual — five of the house blend, two of the single-origin, whole bean — ready to confirm, not retype, before roast day.
- Match bean, grind, and bag size as one line. 'Two of the house blend, one ground' is matched to the right coffee, grind, and bag size together. A request that could be two lots — 'the Ethiopia' when you run a washed and a natural — is flagged, not guessed.
- Apply each account's wholesale pricing. Cafe, bakery, restaurant, and office accounts each get their own pricing as the draft is built, with the rule that set each price shown on the line. A line with no price blocks confirmation instead of defaulting to retail.
Why are wholesale coffee orders hard to capture?
Wholesale coffee runs on habit. The bakery has emailed the same standing order every Tuesday for three years; the cafe replies to last week's thread with "same as last week, swap the decaf to ground"; and none of them will move to a webshop to do it. The orders themselves are specific in ways the messages aren't: the same coffee sells whole bean or ground, in 12 oz and 5 lb bags, the lineup rotates with the season, and every account has its own wholesale pricing. PeasyOrders — order capture built for small and mid-sized US wholesale distributors on QuickBooks Online — reads the emailed orders, matches bean, grind, and bag size to your roast list, prices each account, and drafts every order for review before roast day.
How does PeasyOrders capture coffee orders?
Two lanes, honestly stated.
Written orders are captured on arrival. A forwarding rule sends your order emails in, and PeasyOrders reads the email body and the PDF and spreadsheet attachments. Each becomes a structured draft: lines matched by coffee, grind, and bag size, the account's wholesale price applied with its rule shown, and anything ambiguous flagged. The standing Tuesday email is a draft before your day starts, and a Sunday-night order waits in the queue, structured, for Monday review.
Order draft
Needs reviewFrom the email
"Three 5 lb bags of the house blend, whole bean, one 5 lb decaf ground — and 2 bags of the Ethiopia"
House blend, whole bean, 5 lb
Wholesale price3 bags
Decaf, ground, 5 lb
1 bag
Ethiopia
Washed Yirgacheffe or natural Guji?
2 bags
1 line needs your review
Phoned and texted orders get a one-click lane. Some accounts will always call or text, and PeasyOrders doesn't capture calls, texts, or voicemails. Your team adds those orders in one click as manual entries: same editor, same per-account pricing, same review and export, with "manual" recorded as the origin. The queue stays the single list of the week's orders, however each one arrived.
It also doesn't read photos, scans, or handwriting; a PDF needs a text layer to be parsed automatically. An attachment it can't parse stays on the order, worked inside PeasyOrders in a side-by-side view.
What happens when "the Ethiopia" could be two coffees?
It gets flagged. Run a washed Yirgacheffe and a natural Guji in the same month, and "2 bags of the Ethiopia, half ground" is genuinely ambiguous — so the line waits for a person to confirm it in the draft rather than shipping on a guess. The same goes for a line with no grind or bag size. The system suggests, the operator validates, and unresolved lines block confirmation — which is what keeps the wrong lot out of a cafe's hopper. If only the cafe can say which Ethiopia they meant, the question can go out by email from the draft — the reply links back to the same order.
Does it recognize a standing weekly order?
Yes — the standing order is the heart of a wholesale roasting program. On setup, PeasyOrders reads your past QuickBooks Online invoices once, so each account's buying history is there from day one. From then on it learns each account's shorthand from the corrections your team confirms: "the house" resolves to your flagship blend for one account, "the usual" to a fixed five-line order for another. The standing order comes up as a draft with only the week's changes to review — and it stops living in one person's head before roast day.
Common wholesale coffee orders PeasyOrders handles
| What the account sends | What lands in the draft |
|---|---|
| "Same as last week, swap the decaf to ground" | Standing order with one line's grind changed, flagged to confirm |
| "2 bags of the Ethiopia, half ground" (you run two) | Flagged to confirm which Ethiopia before it's built |
| The bakery's Tuesday standing email | Draft against their usual, ready to confirm |
| "The house blend, whole bean, three 5 lb bags" | Exact coffee, grind, and bag size matched |
| Office order, all ground, 5 lb bags | Grind and bag size applied across the lines |
| "Add a bag of the new micro-lot to try" | New-lot line drafted; flagged if several new lots are live |
| Emailed order with a spreadsheet attached | Parsed into structured lines |
| "Same standing order, but need it Friday not Tuesday" | Order built; the date change flagged |
| New cafe account, first order by email | Order drafted; unrecognized coffees flagged |
| Phoned or texted reorder | Added in one click — same editor, pricing, and review |
What stays with your roasting software?
PeasyOrders owns capture, matching, pricing, and review, then hands off a clean order. Roast profiling, production scheduling, and green-coffee inventory stay with Cropster, Artisan, or RoastLog — roasting software is a different category, and PeasyOrders feeds your planning clean numbers; it doesn't touch a roast profile. Reviewed orders export to QuickBooks Online as an Estimate by default (configurable), or to Google Sheets or CSV. If some accounts order through a wholesale webshop, keep it — PeasyOrders covers the orders that never go through it.
What does it cost?
Plans run $99, $199, and $349 per month by confirmed order volume, with a 30-day money-back guarantee — details on the pricing page.
The bottom line
Your cafes and bakeries will keep ordering the way they always have — the Tuesday email, the reply on last week's thread, the quick call. PeasyOrders captures the written orders with grind and bag size intact, gives your team one click for the phoned ones, prices every line for the account, and flags what needs a human — so roast planning starts from a complete order book instead of a half-read inbox. For the wider picture, see how to automate wholesale order processing.
Frequently asked questions
Is PeasyOrders roasting or production software?
No. It doesn't profile roasts, schedule roast days, or track green coffee — that's what Cropster, Artisan, or RoastLog are for. PeasyOrders is the order-intake layer: it reads the wholesale orders your cafes and bakeries email and turns them into structured, priced drafts your team reviews before they reach QuickBooks Online or your roast planning.
How do wholesale coffee accounts usually order?
By habit. A bakery emails the same standing order every Tuesday; a cafe replies to last week's thread with 'same again, one bag ground'; some accounts still call or text. PeasyOrders captures the written orders — the email body plus PDF and spreadsheet attachments — on arrival, and your team adds the phoned and texted ones in one click as manual entries in the same queue. The account's routine doesn't change.
Does it handle whole bean versus ground, and bag sizes?
Yes. Grind and bag size are part of the item, not an afterthought: 'two of the house blend, one ground' resolves to the right coffee, grind, and bag format together. If a line doesn't say — ground or whole bean, 12 oz or 5 lb — it's flagged for a person to confirm rather than guessed.
Our lineup rotates with seasonals and micro-lots. Can it keep up?
Yes. There's no pre-loaded catalog — your roast list is yours. You keep it current by CSV, QuickBooks Online sync, or manual entry, and PeasyOrders learns how each account refers to your coffees from the corrections your team confirms. When 'the Ethiopia' could be the washed Yirgacheffe or the natural Guji, the line is flagged for a quick confirm.
Does it handle standing orders and subscriptions?
It handles standing wholesale orders — 'the usual' every week — by drafting the account's repeat order for review, with only the changes to check. It is not a subscription-billing platform: recurring retail subscriptions stay with your webshop. The fit is the wholesale standing order, captured and checked, not charged.
Will it replace Cropster or my wholesale webshop?
No, and it isn't meant to. Keep Cropster, Artisan, or RoastLog for roasting and production, and keep your wholesale webshop if some accounts use one. PeasyOrders captures the orders that never come through the shop — the Tuesday email, the emailed spreadsheet, the phoned order your team adds in a click — so they stop being hand-keyed.
Which order channels does PeasyOrders capture?
Written orders: the email body plus PDF and spreadsheet attachments. Phone and texted orders — a café texting between morning rushes — are added in one click as manual entries in the same queue — there's no call capture or transcription. PeasyOrders doesn't read photos, scans, or handwriting, and a PDF needs a text layer to be parsed automatically.
Can it apply each account's wholesale pricing?
Yes — per-account pricing is a core piece. Each draft is priced with that account's rules, the rule that set each price is shown on the line, and a line it can't price is flagged instead of entered at retail. QuickBooks Online's API doesn't expose customer-specific pricing to any integration, so PeasyOrders is the pricing engine itself — on setup it reads your past invoices once to propose each account's pricing, and you accept it before it applies.
How does it work with QuickBooks Online?
Customers and items sync in from QuickBooks Online, and reviewed orders export back as an Estimate by default (configurable), or to Google Sheets or CSV. Nothing exports until a person confirms it.
Related pages
- Use caseHow to automate 'the usual' recurring orders
- Use caseCustomer-specific pricing on captured orders
- Industry analysisThe economics of specialty coffee wholesale
- Use caseWhen customers won't use your portal
- IndustryOrder management for specialty food distributors
- Use caseHow to automate wholesale order processing
- IndustryOrder management for bakery suppliers
See how PeasyOrders fits your workflow
Designed for small and mid-sized US wholesale distributors who receive orders by email — PDFs and spreadsheets attached.