Industry
Order management software for pet supply wholesalers
'Dog food, 10 bags' isn't an order — which brand, formula, bag size, life stage? PeasyOrders reads emailed pet-store restocks across food, treats, litter, and toys, matches each line by brand and formula, prices the account, and drafts every restock for review before it ships.
On this page
- How orders typically arrive
- Common pain points in this vertical
- Use cases we hear about
- Why is a pet-supply order hard to capture?
- How does PeasyOrders capture pet-supply orders?
- What happens when the spec is missing?
- How does a multi-category restock work?
- Common pet-supply orders PeasyOrders handles
- Does it recognize a store's standing restock?
- What stays with your other systems?
- What does it cost?
- The bottom line
How orders typically arrive
- Email (body text and PDF attachments)
- Spreadsheets attached to email
- Phone and texted orders, added by your team in one click as manual entries
Common pain points in this vertical
- 'Dog food, 10 bags' hides a brand, a formula, a bag size, and a life stage — and a wrong guess sits on a store's shelf as dead inventory
- Life stage and breed size are different SKUs — a large-breed puppy formula isn't the adult version
- One restock spans food, treats, litter, supplements, and toys, and someone retypes the whole multi-category list
- Bag sizes and can counts are shorthand — 'the 15-pounder,' 'the 30-pounder,' and 'two cases of the 5.5s' are different SKUs on different shelves
- Each store's usual restock lives in one CSR's head
Use cases we hear about
- Capture brand, formula, size, and life stage intact. '8 bags of the salmon grain-free 24 lb' is matched by brand, formula, and size, and a bare 'dog food, 10 bags' is flagged for a person instead of a guess filling the wrong shelf.
- Handle multi-category restocks on one order. Food, treats, litter, supplements, and toys on one message become one structured order, each line matched to the right item and unit — no line-by-line retyping.
- Price each account by its own rules. A store's restock is captured at its wholesale pricing, not list, with the rule that set each price shown on the line — pricing you set, often alongside brand minimum-advertised-price rules, applied consistently.
Why is a pet-supply order hard to capture?
In pet supply, "dog food, 10 bags" isn't an order. Which brand? Which formula — salmon grain-free, chicken and rice, limited-ingredient? What bag size, 15 lb or 30? Puppy, adult, or senior? The order is the brand, the formula, the size, and the life stage — and a wrong one doesn't just bounce back, it sits on a store's shelf as dead inventory nobody asked for. PeasyOrders — order capture built for small and mid-sized US wholesale distributors on QuickBooks Online — reads the written restocks, matches each line to your catalog across categories, prices the account, and flags what's missing before anything ships.
How does PeasyOrders capture pet-supply orders?
Two lanes, honestly stated — and in pet supply the written lane carries most of the volume, because store restocks travel as emails and attached lists.
Written orders are captured on arrival. A forwarding rule sends your order emails in, and PeasyOrders reads the email body and the PDF and spreadsheet attachments. A store's multi-category restock becomes one structured draft: each line matched by brand, formula, size, and life stage, the account's wholesale price applied with its rule shown, and anything ambiguous flagged.
Order draft
Needs reviewFrom the email
"8 bags of the salmon grain-free 24 lb, 2 cases dental chews, a case of the clumping litter — and dog food, 10 bags"
Salmon grain-free, 24 lb bag
8 bags
Dental chews
2 cases
Clumping litter
1 case
Dog food
Brand, formula, size?
10 bags
1 line needs your review
Phone and texted orders get a one-click lane. Store owners, groomers, and clinics often order by phone or text between customers, and PeasyOrders doesn't capture calls, texts, or voicemails. Your team adds those orders in one click as manual entries: same editor, same account pricing, same review and export, with "manual" recorded as the origin. However a restock arrives, it joins the same reviewed queue — not a note taped to the register.
It also doesn't read photos, scans, or handwriting; a PDF needs a text layer to be parsed automatically. An attachment it can't parse stays on the order, worked inside PeasyOrders in a side-by-side view.
What happens when the spec is missing?
"Dog food, 10 bags" is flagged: which brand, formula, size, life stage? "Grain-free, the salmon one" when you stock two bag sizes is flagged: 15 lb or 30? Each flag waits for a person to resolve it in the draft — the system suggests, the operator validates, and unresolved lines block confirmation. That's what keeps a near-match formula off a shelf where it won't sell: on a branded catalog, the wrong bag isn't a clean credit, it's dead inventory and an annoyed store. When only the store can answer — the 15 or the 30? — your team can ask by email from the draft, and the reply links back to the order.
How does a multi-category restock work?
One message, one structured order. A pet store's restock routinely spans food, treats, chews, litter, supplements, grooming, and toys — a dozen lines across categories, each with its own brand, spec, and unit. PeasyOrders matches every line to the right item and unit — bags of food, 24-count cases of 5.5-ounce cans, 35-pound litter pails, 50-count boxes of bully sticks, dozens of rope toys — and prices the whole order by the account's rules, so nobody retypes the list line by line and nothing gets silently dropped between categories.
Common pet-supply orders PeasyOrders handles
| What the store sends | What lands in the draft |
|---|---|
| "the usual, plus 8 bags salmon grain-free 24 lb" | Account's standing restock + 8 bags salmon grain-free, 24 lb |
| "dog food, 10 bags" (no brand/formula/size) | Dog food, 10 bags — brand, formula, size flagged |
| "the 15-pounder" vs "the 30-pounder" | Distinct bag-size SKUs, same brand and formula |
| "large breed puppy, 4 bags" | 4 bags large-breed puppy formula |
| "2 cases dental chews" | 2 cases dental chews |
| "a case of the clumping litter" | 1 case clumping litter |
| "dozen rope toys" | 12 each rope toy |
| "grain-free, the salmon one" (multiple sizes) | Salmon grain-free — bag size flagged |
| Multi-category restock (food + treats + litter) | One structured order, each line matched |
| Phoned or texted store restock | Added in one click — same editor, pricing, and review |
Does it recognize a store's standing restock?
Yes. Each store's shorthand is learned from the corrections your team confirms — after a few orders, "the usual" resolves to that store's food, treats, and litter. Day one isn't empty either: on setup, PeasyOrders reads your past QuickBooks Online invoices once, so each account's buying history is there from the start. The standing restock comes up as a draft anyone can review — it stops living with the one CSR who had it memorized.
What stays with your other systems?
Capture, matching, pricing, and review happen in PeasyOrders; everything downstream keeps its home. Reviewed orders export to QuickBooks Online as an Estimate by default (configurable), or to Google Sheets or CSV. Inventory, purchasing, and fulfillment stay in the systems you run for them — what they get from PeasyOrders is clean order data with the right brand, formula, size, and account price.
What does it cost?
Plans run $99, $199, and $349 per month by confirmed order volume, with a 30-day money-back guarantee — details on the pricing page.
The bottom line
Your stores, groomers, and clinics will keep restocking in shorthand — by brand and formula, across categories — and they shouldn't have to change. PeasyOrders captures the emailed restocks with the spec matched, gives your team one click for the phoned and texted ones, prices every line at the account's rate, and flags the missing bag size before it becomes dead shelf inventory. For the wider picture, see how to automate wholesale order processing.
Frequently asked questions
Does PeasyOrders capture brand, formula, and bag size?
Yes — in pet supply those are the order. A 'salmon grain-free, 24 lb' from a specific brand is captured by brand, formula, and size and matched to your catalog. A bare 'dog food, 10 bags' — which brand, which formula, what bag size, what life stage? — is flagged for a person, because the wrong formula or size doesn't just bounce back, it sits on a store's shelf as dead inventory.
Does it understand life stage and species?
Yes. Puppy, adult, and senior; small breed and large breed; dog, cat, small animal, bird, reptile, and fish all distinguish your catalog items, so they're matched when specified and flagged when they matter and aren't. A 'large breed puppy' formula is a different SKU from the adult version, and PeasyOrders keeps them apart instead of guessing.
Our restocks cover food, treats, litter, and toys at once. Does that work?
Yes, and it's the normal pet-store case. One restock might be '8 bags of the salmon grain-free 24 lb, 2 cases of dental chews, a case of clumping litter, and a dozen of the rope toys' — across categories — and PeasyOrders captures all of it on one structured order, each line matched to the right item and unit. Nobody retypes a multi-category restock by hand.
Does it handle the units — case, bag, and each?
Yes — pet units are part of catalog matching. Dry food by the bag, wet food by the case (a case of 5.5-ounce cans isn't a case of 13-ounce ones), litter by the jug, pail, or case, chews by the case or the 50-count box, toys and accessories by the each or dozen — each maps to the right unit. Anything ambiguous, like a count that could be cases or eaches, is flagged for a person to confirm rather than guessed.
Can it apply our account pricing?
Yes. Pet supply runs on account-based wholesale pricing, often set alongside brand minimum-advertised-price rules, so PeasyOrders applies the price you've set for that account on every line and shows which rule it used. A store's restock is captured at their wholesale pricing, not list. You set the prices and rules; PeasyOrders applies them consistently and traceably.
Our stores reorder the same lines. Can it speed that up?
Yes. On setup PeasyOrders reads your past QuickBooks Online invoices once, so each account's buying history is there from day one, and it learns each store's shorthand from the corrections your team confirms. A recurring restock of the same food, treats, and litter comes up as a draft with only the changes to review — and a person still confirms before it ships. It doesn't manage the shelf or auto-place anything.
Which order channels does PeasyOrders capture?
Written orders: the email body plus PDF and spreadsheet attachments. Phone and texted orders — a store owner phoning after closing — are added in one click as manual entries in the same queue — there's no call capture or transcription. PeasyOrders doesn't read photos, scans, or handwriting, and a PDF needs a text layer to be parsed automatically.
How does it work with QuickBooks Online?
PeasyOrders sits in front of it; your store accounts and item list stay in QuickBooks Online, where they are today. Customers and items sync in from QuickBooks Online, and reviewed orders export back as an Estimate by default (configurable), or to Google Sheets or CSV. Per-account pricing lives in PeasyOrders — QuickBooks Online's API doesn't expose customer-specific pricing to any integration, so PeasyOrders is the pricing engine, and every line shows the rule that set its price.
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See how PeasyOrders fits your workflow
Designed for small and mid-sized US wholesale distributors who receive orders by email — PDFs and spreadsheets attached.